CALLING ALL GIRL GUIDES & BROWNIES – WHERE ARE YOU NOW?
Girl Guides has connected girls and young women for over a 100 years and Girl Guides SA are seeking to re-engage our membership base.
Many Girl Guides have made lifelong friends, but for others personal life, work and circumstances means they have lost those connections to each other and to the organisation.
We believe that a campaign to reunite our past members would benefit the members, their families and the wider community because Girl Guides make a difference in people’s lives.
As a 100 year plus organisation the majority of our records are paper based and we cannot reach out to our guiding community in the past to enable us to reconnect them.
Facilitating this would lead to Girl Guides once again lending their valuable skills and experience to community projects and to girls and young women who like them can benefit from the organisation’s programs.
The media, community and government are all concerned with the issues of girls and young women. Issues such as bullying, self-esteem, social media impact and body image can all be aided through an involvement with Girl Guides.
Our Girl Led Programs ensure that girls and young women develop into the best they can be supported by their peers and our volunteer leaders.
The successful suite of programs Girl Guides delivers including:
- Girls Health & Wellness programs in Schools
- Free Being Me – Self-esteem program
- Guide Your Money – Financial management
- Voices Against Violence – Developing respectful relationship
- Getting into Governance – Pathways to boards
- Girl Led initiatives – Activities indoors and outdoors that the girls choose to do
Reaching out to our past members can bring guiding to more girls and young women. We just need to establish an alumni who can assist to drive this and harness the resources of members past and present.
To that end, we wish to run a campaign that will bring our past members back together as a united force to help present Girl Guides, themselves and the community.
The campaign would be called ‘Calling all Girl Guides and Brownies – Where Are You Now?’.
Our brand is well recognised in the community and importantly still remembered, it is through this historical link that we believe we can reach past members.
Just taking out a packet of Girl Guide Biscuits and walking down the Mall and you can be sure that someone will say, ‘I love Girl Guide Biscuits’, can I buy some? Our brand is still alive and well, but we need to remind people.
We must re-engage our past members and leverage the credibility, tradition and familiarity that exists before it is lost forever.
The aim of the campaign is to contact past members from our paper records we do have and to have the public ask their mothers, aunties, cousins, grandmothers – any female family, members or friends if they were a Brownie or Guide?
If they were, we would ask each one to submit a 50 word story on where they are now and preferably how Girl Guides as an organisation has impacted on them positively.
The stories would be submitted and put on the website (this will be developed) for the public to vote on the top 20 which would receive an award and prize, (corporate sponsors would need to be sourced to provide these).
Our hope is that the campaign would culminate in an afternoon or morning tea hosted by the Hon Michelle Lensink MLC at Parliament House.
The current Girl Guide members would be involved with serving the past members and we would have guest speakers at the event with the theme of women and the power of connection.